STRATEGISCHE HERAUSFORDERUNGEN UND MODERNE MANAGEMENTANSATZE FUR EIN GLOBAL AGIERENDES MODEUNTERNEHMEN

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Sinopsis de STRATEGISCHE HERAUSFORDERUNGEN UND MODERNE MANAGEMENTANSATZE FUR EIN GLOBAL AGIERENDES MODEUNTERNEHMEN

ISBN: 9783656297253 Géneros: KJM Sinópsis: Bachelorarbeit aus dem Jahr 2012 im Fachbereich Medien Kommunikation Public Relations Werbung Marketing Social Media Note 2 Hochschule Fresenius Koln Sprache Deutsch Abstract In general the upcoming globalization the integration of web 20 into the consumers daily life and the financial crisis result in new challenges for the economic behavior in every sector Fashion companies also have to face new challenges today as a good product does not sell itself so the sector has to use innovative methods to be successful in the market Possible starting points for global acting fashion companies with which help they can face these new challenges shall be displayed in the following text At first the problem at the actual situation is shown This includes the market conditions the global market analysis and the increasing competition Facing the changes of the customer`s needs the fashion sector meets different challenges Afterwards a detailed view of the basic strategic challenges in the fashion sector will be pointed out which includes financing the company results of the demographic change how relevant the creating of a strong brand is the customers needs as a basic marketing method taking over the corporate social responsibility wanted by the customers up to the resulting risks and potentials of web 20 These strategic challenges are the basis for the following view on selected effective efficient and modern strategic management approaches especially for global acting fashion companies The countsoforigineffect the social mirror of adidas the expansion of fashion through further functions and taking over social responsibility are being used as factors for promised success In the final part the results are summarized
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Administración y dirección empresarial

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